master what you discover: the journey of starting your own business

Embarking on the path of starting your own business can be an intimidating endeavor. When I made the decision to let go of full-time employment, it was not a sudden move but rather the result of years of preparation. Still, I was taken aback by the recurrent phrase I heard from others, "wow, that's so brave of you."

With some reflection, I came to realize that what might seem like a bold overnight decision to others was, in reality, the culmination of years of deep introspection, trial, and learning. Over the past three years, I've invested time in building business plans, brainstorming design thinking concepts, and gathering feedback. This followed eight-plus years of exploring various business ideas that didn't quite take off.

Throughout this journey, I devoured numerous business books, took copious notes, and incorporated insights into my plans. It was a gradual, natural progression that finally led me to make the decision to start.

When people admire my bravery, I understand where they're coming from. However, this wasn't a reckless impulse; it was a culmination of years of contemplation and growth. The final push that propelled me forward came after three significant events: the passing of my father, feeling like an outsider in other people's businesses, and the desire to tackle more complex problems.

The question of "what business am I going to start" didn't fade away after I took the plunge. Instead, it persists as a reminder that learning never stops, especially in a dynamic market where needs and technology evolve rapidly.

Today, as I work with clients and engage with the market, I learn at an unprecedented rate. The ever-shifting economy requires thoughtful and deep thinking from CEOs and leaders, regardless of their personality traits, backgrounds, or identities. Inclusive and diverse leadership is key to navigating the challenges and opportunities the market presents.

Bold moves are inherent in leadership, but building a strong foundation can make these moves feel like the natural next step. As leaders, we can't afford to make hasty decisions based solely on theory. We need to embrace data-driven decisions that foster innovation and drive positive change in our lives and the world.

Starting a business isn't a one-size-fits-all journey; it's a deeply personal experience. I can't offer a checklist for success, but I can share some valuable insights that have guided me:

"You cannot make decisions on theory alone," but at the same time, "Decisions made without theory lack innovation."

In a world that craves innovation, why waste time on hollow decisions driven solely by financial goals? Why not approach things differently and make impactful choices that contribute to positive change?

Equally important is not getting stuck in the idea of starting a business without taking action. Starting is the first step to growth and success.

The journey of starting and running a business is a continuous learning experience. It's essential to have that question of "what business am I going to start" lingering in the back of your mind, as a reminder to consider each decision thoughtfully.

In this data-driven era, every choice we make has a broader impact. Responsible leadership entails making informed decisions that prioritize the well-being of others, ensuring we create a safer and more prosperous world.

So, whether you're just starting or have been on this journey for a while, remember that mastering what you discover is a lifelong pursuit. Embrace innovation, think deeply, and let your decisions be guided by the desire to create meaningful change.


Okay… okay…hold on… before you dive deep into your introspection and planning, and let three years slip by, there's an important truth you should know: the feeling of being completely prepared may never come, especially if you dwell in the theory zone for too long. Speaking from experience, my advice is to approach your planning with an open mind and try to gain perspective by momentarily removing yourself from the equation. Consider inviting others into your planning process selectively, and when it feels right to you.

Eventually, amidst the sea of possibilities, you will find yourself grasping onto that one thing, that one theory, that one problem, or that one person to start with. Taking that first action will set things in motion, and your journey will unfold. As you move ahead, apply your listening skills, observational skills, curiosity, and thoughtfulness. Continuously try new things and learn from them - this is how you will progress.

Think of it as surfing and catching waves. Avoid the aggressive and choppy surf; instead, minimize your risk by starting with something that you know you can handle, like a boogie board. While you're out there, you will start to learn and apply your newfound knowledge.

You'll realize that not every wave will be perfect, not every wave is worth trying, and sometimes you might even miss some great opportunities. You may face challenges and setbacks, but that's all part of the process. The important thing is to get out there and take action, for if you haven't even stepped onto the beach or entered the water, your chances of making a difference are significantly reduced.

Embrace the learning journey, persist through the ups and downs, and eventually, you'll master what you discover. This is how growth and progress occur. So, as you embark on your entrepreneurial journey or any venture in life, remember that it's all about continuous learning, adapting, and taking action that will propel you forward towards your goals and dreams.

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